- - - September 9, 2011 - - -
EF International Language Centers have released three new films in its “Live the language” travel promotion film series. Once again it’s Stockholm based Camp David Film and a team led by director Gustav Johansson that are behind the creative work.
DIRECTION & TYPOGRAPHY
In the films, director Gustav Johansson uses his unique way of storytelling to capture the stories of three different students who travel abroad to study with EF - in Los Angeles, Vancouver and Sydney. The films portray students as they arrive at their schools, make new friends, and begin “living the language”. Everywhere they go they communicate in the local language and pick up new vocabulary, illustrated with gorgeous artifact-style typography by Albin Holmqvist.
PHOTOGRAPHY & VISUAL EFFECTS
The photography by Niklas Johansson beautifully depicts the feelings and emotions from unexpected camera angles, capturing the quirky details that make the stories personal. Shot on location with Canon 5d and 7d dSLR cameras, the footage was treated by visual effects studio Goodmotion to create a “scratched and burnt” retro feel.
The stories are accompanied by the “Live the language” theme song, remixed differently for each destination. The song is also integrated into the story, for example, when the student in Sydney plays it on her guitar at a beach party.
TWO PROJECT ROUNDS
The first four “Live the language” films shot in Paris, London, Barcelona and Beijing were filmed during the summer of 2010 and launched in November 2010. They weren’t backed by any impressive media budget, but became a hit in the design blogosphere and in social media.
The three new films from Los Angeles, Vancouver and Sydney were filmed during the summer of 2011 and launched in September 2011. Following the same concept, the new films feature enhanced color graphics, enhanced sound effects – and new vocabulary to learn.